Next, I will talk about her contribution to the development of visual communication in the company.
Hello! I am your assistant in finding real estate and solving other issues on Cian.
I look this way thanks to Sasha and the design team.
3д дизайнер Полина Дорофеева
TEAM
- Design Director Nikolay Reutin
- Art Director Alexandra Belova
- Illustrator Ekaterina Koch
- 3D and AI designer Anton Ovchinnikov
- visual concept, reference collection
- design team briefing
- design team support
- control of deadlines
- communication with other departments
My PART
A sticker was chosen for visual communication, as our 4% discount could be applied to any resale property.
CIAN Daily
Community of Russian hosts.
The chat is divided into topics in which you can ask any question about daily rent on Cian and get a qualified answer.
The chat is divided into topics in which you can ask any question about daily rent on Cian and get a qualified answer.
0000
+
I have developed several advertising campaigns.
Some of them took about a week to create.
One of these campaigns is "4% Mortgage Discount".
A week was allocated for its creation!
In a short time, sometimes you need to choose the fastest option for implementation. And this advertising campaign is a striking example.
Some of them took about a week to create.
One of these campaigns is "4% Mortgage Discount".
A week was allocated for its creation!
In a short time, sometimes you need to choose the fastest option for implementation. And this advertising campaign is a striking example.
Promotions, LANDINGS
Advertising campaigns
TEAM
- Design Director Nikolay Reutin
- Art Director / Senior Designer Alexandra Belova
- Illustrator Polina Dorofeeva
- Web Designer Yana Seskutova
Here are some of the landing page cover works that were done under my art supervision.
The covers were designed with the help of an illustrator, 3D designer and Midjourney.
The covers were designed with the help of an illustrator, 3D designer and Midjourney.
During her time at the company, she was involved in launching several Telegram channels and launching a VK community with subsequent management.
+
CIAN VK
00000
Helps users find and choose an apartment or country house of their dreams, understand complex real estate issues and not miss important news.
Social media
PRESENTATIONS and templates
During my time at the company, I have developed many templates and guides so that they can be used not only by designers:
- presentations
- cards for social networks
- email newsletters
- stories in the Cian application
- traps for the Cian website and more
- advertising networks
+
CIAN for pros
00000
Official news channel Cian for professionals
The largest professional community on real estate in Russia.
The largest professional community on real estate in Russia.
My PART
- creation of several metaphors
- developing them together with designers
- presentation of the idea with three visual options
- designers' brief on b2c and b2b directions
- coordination of processes within the design department
- control of compliance with deadlines
- communication with other departments
1 day — metaphors
3 days — working through ideas with designers
2 days — coordinating with marketing and edits
1 day — designers’ brief
5 days — final designer work
2 days — adaptation to all entry points
3 days — working through ideas with designers
2 days — coordinating with marketing and edits
1 day — designers’ brief
5 days — final designer work
2 days — adaptation to all entry points
Deadlines
TEAM
- Design Director Nikolay Reutin
- Art Director / Senior Designer Alexandra Belova
- Illustrator Ekaterina Koch
- 3D designer Anton Ovchinnikov
more than 100 email newsletters created
more than 1000 presentations made
more than 50 animations completed
and 5 designers hired
more than 1000 presentations made
more than 50 animations completed
and 5 designers hired
5 visual solutions were developed for real estate forums, where Cian was the general partner
the guidebook has been reworked and a visual solution has been created for several new areas, such as Cian Tour, Cian Podcast and Cian Daily
And me! Your assistant on Cian.
ALSO DURING WORK
