social media

About the project

Vinogradova — clothing store with own production for those who are tired of the base and want to make a stylish and bright base wardrobe or want to stand out through the bright accents

Task

As a team member, I updated the brand book, developed visual communication in social networks and on external users, created a moodboard for a photo shoot from the new strategy

Logo

We successfully restarted the project and reached 5,000+ organic followers. Increased brand recognition and sales 1.8 times in three months.

I also developed visual recommendations for the further work of the internal design team.

Result

It was decided to leave the logo as is. We decided against using multi-colored letters in the logo, as the retro style is emphasized by wavy lines in the letterforms. Based on this, the corporate elements/patterns were refined.

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Visual concept

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Team

agency Sence*
project manager Sofia Sarycheva
art director, graphic designer Belova Alexandra
copywriter Baylukoshka Alina

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